Recently, I had to do a project for my Management class in which my group discussed "skills" of organizations. A key component when talking about skills is an idea called "core competencies." Core competencies are essentially the core skills of a business or organization that differentiate that business or organization from its competitors. Core competencies were developed by two men, one of whom goes by the name of Gary Hamel. Upon doing research on Hamel for this project, I found videos of presentations he has done on management related topics and in most of them, he used a very unique presentation style.
In class on Wednesday, we went over various presentation styles and one of those styles was the Lessig style. Immediately when we went over this, I thought of Hamel's presentation. Hamel's is much more appealing and slightly more complex Nonetheless it seemed to be a variation of the Lessig style. Above, I posted a video of a presentation Hamel did as part of the Phoenix Lecture series about "the dead hand of tradition holding us back" and restricting us from change. I would recommend taking a look at the video because not only will it allow you to understand what I am saying, but it is also pretty cool.
The words displayed on the screen behind him are words that Hamel is saying and they are displayed as he says them. This technique seems to be very useful. It helps develop logos as you listen to the speaker. Hamel is very a good speaker as well which helps, but the words flashing on the screen almost make it seem like everything Hamel is saying is true. You hear him say it and then you see on the screen which, at least for me, makes the presentation very compelling. All in all, I've found that this Lessig style of presenting really does work if done right. It has some subtle rhetorical effects on you and makes the viewer more prone to understanding and believing the message.
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